ADIDAS
Identity and Image:
Adidas, one of the leading sports
brands in the world, It began when a shoemaker from Germany developed a range
of sports products so original and perfect that they are sought by athletes
from all over, he thus created a brand as great as any in the world. An
unlikely story, but not an impossible one, for him Impossible was/is nothing, the slogan which continues to be used
today.
Adidas began as shoes, to play in
and to win in, Worn by athletes, record-breakers and champions. As one of the
world’s leading brands, it is recognized and respected.
Passion, authenticity, innovation, inspiration, honesty and commitment – that is what Adidas means to me, it is the shoe for the champion-the idea it sells.
Passion, authenticity, innovation, inspiration, honesty and commitment – that is what Adidas means to me, it is the shoe for the champion-the idea it sells.
While catering to the sports world the performance division has made
many successful contributions to some of the most admired sports of all the
times like basketball, soccer,golf,tennis,running, Adidas by Stella
McCartney,training and even more like yoga.
Adidas performance has even gone beyond when it comes to delivering
quality to sports, other than the regular deliverables Adidas has gone one step
beyond and has introduced ranges of body products, eyewear, watches, and even a
range of deodorant. Whatever one may need they may find, it is the complete
brand.
The close association of Adidas
performance with sports icons from all over the world is an evident testimony
of the extent to which the brand is worshiped by the living legends.
Adidas has always been recognized
by those three stripes, which are always seen on soccer fields, musicians and
athletes all around the world, It promotes healthy living, exercise and
reassures you to try anything you want cause impossible is nothing when you are
wearing Adidas attire.
Corporate
Philosophy:
Adidas strives to be the global
leader in the sporting goods industry living with a passion to build a sporting
lifestyle.
The brand is very consumer focused and therefore they continuously improve the quality, look, feel and image of their products and organizational structures to match and exceed consumer expectations by providing them the highest value. With immense innovations and leadership in design the brand always seeks to help athletes of all skill levels achieve peak performance.
As a global brand Adidas is socially and environmentally responsible.
The brand is very consumer focused and therefore they continuously improve the quality, look, feel and image of their products and organizational structures to match and exceed consumer expectations by providing them the highest value. With immense innovations and leadership in design the brand always seeks to help athletes of all skill levels achieve peak performance.
As a global brand Adidas is socially and environmentally responsible.
Dedicatedto
consistently deliver outstanding financial results, Working with an Endeavour
to devote itself fully to the sport culture and giving it a global flavor of
fashion and style, the brand works out 3 major lines which are Adidas
Performance, Adidas Original and Adidas style.
Adidas continues to be a
groundbreaking brand by always including icons and celebrity personals in their
brand, thus always attracting a new market, the youth market.
Personal collections,innovative style,groundbreaking fashion. Originals by original. From born originals like Mark Gonzales and Nike Nastase, to the music and style of Missy Elliot and Run DMC, to true champions like David Beckham and Stan smith the three stripes has been there since the very beginning.
The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.
Personal collections,innovative style,groundbreaking fashion. Originals by original. From born originals like Mark Gonzales and Nike Nastase, to the music and style of Missy Elliot and Run DMC, to true champions like David Beckham and Stan smith the three stripes has been there since the very beginning.
The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.
Improving the image:
Adidas as a brand i think id quite good and recognized internationally by those three stripes. It continues to reinvent itself and keep up with the times, it creates everything one could need even high street fashion. With such a memorable shape for a shoe, the one you may have bought in 1999 is the same as the one being made in 2012, it is timeless.
A
name that stands for competence in all sectors of sport around the
globe.. The idea was as simple as it was brilliant.
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