First things first

In 1964, a group of designers wrote the manifesto on how consumerism and commercialism were driving the activity of design. The manifesto goes on saying "designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.”   showing how much they have tried and changing the world of design like in the manifesto.

Design is not a career but more of a life style, as student we came to study graphic design as a career but once we got into the world of design we just end up living it, we look at pictures in a different way we did when we just started. We do not just create a pretty picture but rather create a concept to communicate with our target markets. As design is all about communicating with the world we as designers we tend to be able to change the way people view the world around us and thus as young designers, we can change then the world through our talents.

“Don’t enter awards competitions. Just don’t. It’s not good for you”, and “Coffee breaks, cab rides, green rooms; real growth often happens outside of where we intend it to, in the interstitial spaces – what Dr. Seuss calls ‘the waiting place’.” Bruce Mau

According to Bruce Mau, design is not all about mood and expression but also the growth of human being philosophy, the way of thinking and doing.

Bruce has proved what a designer is and what he or she could be in the design world and reality. He tend to mix reality with conceptualization to not only communicate the truth but find a better way to express itin a creative manner. This was not for profit purpose, design not for design sake as a career but to bring change to the industry and the world.