Similar to other logos of the ITS style this one is quite simple but yet very effective, Its center aligned with the ‘o’ that forms the clock part of it being slightly bigger , a thick sans serif has been used and its free from propaganda but yet unlike other logos found in the ITS style it is quite playful, the type may have been altered to add meaning to the word but it was not altered to the point of no recognition, leaves a smile in the mind, another logo thats simple but effective.
the ITS people know how to get a message across with the simplest solutions, whether it may be small alterations to the typography but in the end the logo doesn't end up having a double standard or it may not be confused for something else. We clearly see in the image above that this logo is simple but yet, I think, effective. Some may argue that the type is altered to much, to the point of no recognition –like they did for the logo for the International Paper Company- but i beg to differ the word itself compliments the alteration and thus one can tell what the full word may be, we can still tell it’s a ‘c’ because of the letter spacing and because a thick sans serif was used, the objective for the ITS was legibility and clarity, this logo has achieved that.
I love this logo; I think it’s very cool and It definitely made me smile. Like i said before the simplest solutions are the most effective. A sans serif was used combined with a bracket which forms the smile but yet acting as an ‘L’, free from any sort of propaganda. The message is clear, all it looks at doing is making you smileJ
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