A Look Away
Niche/Market:
A Look Away is a fine arts and design magazine from Pretoria and
SAarts Artist. It showcases up and coming artists of all types and from all
spheres of influence and in the last year and a half has become a great vehicle
for contemporary culture.It aims to bridge the gap between the art world and
its eager public by providing important information and discussions on the
state of South African art and culture.Having started in 2005 it has grown to
be a great success, promoting the arts and reaching a wide audience.
Genre:
The
magazine strives to cover all South African art-forms and accepts contributions
from all over the country. Artists are invited to make use of this platform to
generate interest and increase exposure for their work.As it is a
submissions-based magazine, every issue is fresh and unique.
Style:
The
articles range from very accessible features on highly acclaimed and
established artists, to more academic articles by younger artists, architects
and designers. They feature interviews with musicians, young actors and
directors, and review arts festivals and exhibitions (anything really, as long
as it is cultural and South African).
All in
all A Look Away is an enjoyable read for anyone who is involved in the art
scene or even for people who are only remotely interested in South African arts
and culture, having made itself indispensible to the South African arts world
and has contributed to the industry in a unique and refreshing way.
Content:
A Look Away magazine is a
brilliantly coloured magazine with vivid images and thought provoking poetry.
The magazine is compiled with works contributed by fine artists, photographers,
illustrators, writers, poets, musicians and architects. This magazine is compiled according to the work they contribute from upcoming or already established artists thus the typography and layout is ever changing, to match each artists style, one word say form-the artists work, and style- follows function, but throughout the magazine a sans serif font is used I think it could be in the Helvetica family.
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