United colors of Benetton

sources images: http://www.advertisingarchives.co.uk/index.php?action=do_quick_search&service=search&language=en&q=United+Colors+of+Benetton

Conceptual ArtMarc Alexander – South African Artist

http://marcalexanderart.com/wp-content/uploads/2011/08/Prophetic-Antics-300x214.gif

Title: Prophetic Antics (2011)
This art work is intended to stir up a dialogue concerning the nature of prophesy, particularly in relation to the end of the world. In one sense or another we are all self-appointed prophets, some prophecy that the end is near while others prophecy that it is not. According to Biblical scriptures no one will know the day or hour in which ‘the end’ will occur. Despite this, however, there have been many attempts, to pin point a particular day (the 21 May being the most recent case). And with 2012, being ‘the end,’ according to Nostradamus, the Aztec Calendar
He pictures the debase state of the world at present. With all the uproar amongst environmentalists, conspiracy theorists, religious leaders, politicians, etc. one can’t but imagine that the world is poised for destruction and chaos. What does the future hold for mankind? Bordered by this are some already fulfilled ‘biblical prophecies’. According to these it is hard not to assume that our generation will be witness to ‘The End.’ These prophecies are obscured by symbols and prophetic diagrams of various cults and religions.
Marc Alexander aims to capture the ideologies that we are presented with today, while tackling environmental issues and how we are ‘Killing the planet.”

For a man of few words, Kudzanai Chiurai is not afraid to speak his mind - which he does, loudly and brilliantly, through his art. His brutal honesty and fearless commentary on the status quo had him exiled from his homeland, Zimbabwe, and helped accelerate his rise as an internationally acclaimed artist by the age of 30.


Through his subversive statements, opinions, spoofs and observations, multilayered in arresting mixed-media works, he has been dubbed a poet, an anti-poet and a cultural philosopher. And yet Chiurai is not the kind of guy who would appreciate being put in a box.


In spite of sell-out shows, exhibitions abroad and his art hanging on the walls of New York's Museum of Modern Art and in Elton John and Richard Branson's homes, Chiurai remains unaffected: a cut-off observer, clearly speaking his truth. His arresting body of work is increasingly defined by the use of mixed media, as he combines paintings and drawings with videos and photographs to address issues such as democracy and xenophobia.
An activist and a cultural philosopher who uses his striking -- and at times dark -- creations to tackle the political and social issues that are close to his heart.
"You can't escape politics," explains Chiurai, who lives and works in South Africa. "Everything's political in the sense like how we're socialized."

"Art has always played an important role in telling these stories," he explains. "Whether it's through painting or posters; whether it mirrors a thought or it mirrors an idea; whether it mirrors a conversation that should be had. I thought that, in that instance, it was possible to do that in one image."

His recent works, Conflict Resolutions depicts the way Zimbabweans living in S.A are treated through xenophobia and etc, his work can been seen in Kassel, Germany.

Broomberg&Chanarin

South African born and UK based Adam Broomberg bring together three powerful series produced in the past four years. People in trouble laughing pushed to the ground (2010),The Day Nobody Died (2008) and The Red House (2007) are all located within zones of conflict – Northern Ireland, Afghanistan and Iraq respectively.

At times hauntingly beautiful and engagingly uncanny, People in trouble laughing pushed to the ground was produced by Broomberg with help from  Chanarin. The archive, established by photojournalists around the beginning of the Troubles in the early ’80s, is equally concerned with protests, funerals and acts of terrorism as it is with the more ordinary stuff of life – drinking tea, kissing girls, watching trains. In each instance, the presence of the archivist is discernable through a range of marks and incisions on the contact sheets.

The Day Nobody Died was realised by Broomberg in June 2008 during a trip to Afghanistan, where he was embedded with British Army units on the front line in Helmand Province, arriving during the deadliest month of the war. On their first day a BBC fixer was dragged from his car and executed and nine Afghan soldiers were killed in a suicide attack. The following day the number of British combat fatalities was pushed to 100, with casualties continuing until the fifth day when nobody died. In response to these, as well as a series of more mundane occurrences, Broomberg turned an armoured vehicle into a temporary darkroom, producing a series of peculiar abstract forms modulated by the heat and light, presenting an alternative to the photographic documentation of war.

The Red House is a series of 27 photographs of wall drawings and graphic marks made by Kurdish prisoners held in the former headquarters of Saddam Hussein’s Ba’athist party in northern Iraq. After the 1991 Kurdish uprising this notorious place of incarceration, torture and sometimes death, remained as a monument to the cruelty of war. Cropped and isolated, there is no visual information other than these curious markings, revealing an unexpected bout of expression amidst the monotony, solitude and terror of captivity. “History presents itself as a palimpsest” writes author David Campany. ”The traces recorded by these photographs may relate to past events in the history of the Red House but nothing is settled in Iraq yet. While the photographs are fixed forever, these may not be the last marks made on these walls.”

Adam Broomberg documented South Africa ten years after apartheid, His work can be seen through documentary, as he tries to capture the “truth” through photography.

First things first

In 1964, a group of designers wrote the manifesto on how consumerism and commercialism were driving the activity of design. The manifesto goes on saying "designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.”   showing how much they have tried and changing the world of design like in the manifesto.

Design is not a career but more of a life style, as student we came to study graphic design as a career but once we got into the world of design we just end up living it, we look at pictures in a different way we did when we just started. We do not just create a pretty picture but rather create a concept to communicate with our target markets. As design is all about communicating with the world we as designers we tend to be able to change the way people view the world around us and thus as young designers, we can change then the world through our talents.

“Don’t enter awards competitions. Just don’t. It’s not good for you”, and “Coffee breaks, cab rides, green rooms; real growth often happens outside of where we intend it to, in the interstitial spaces – what Dr. Seuss calls ‘the waiting place’.” Bruce Mau

According to Bruce Mau, design is not all about mood and expression but also the growth of human being philosophy, the way of thinking and doing.

Bruce has proved what a designer is and what he or she could be in the design world and reality. He tend to mix reality with conceptualization to not only communicate the truth but find a better way to express itin a creative manner. This was not for profit purpose, design not for design sake as a career but to bring change to the industry and the world. 

Contemporary brand

ADIDAS

Identity and Image:

Adidas, one of the leading sports brands in the world, It began when a shoemaker from Germany developed a range of sports products so original and perfect that they are sought by athletes from all over, he thus created a brand as great as any in the world. An unlikely story, but not an impossible one, for him Impossible was/is nothing, the slogan which continues to be used today.

Adidas began as shoes, to play in and to win in, Worn by athletes, record-breakers and champions. As one of the world’s leading brands, it is recognized and respected.

Passion, authenticity, innovation, inspiration, honesty and commitment – that is what Adidas means to me, it is the shoe for the champion-the idea it sells.

While catering to the sports world the performance division has made many successful contributions to some of the most admired sports of all the times like basketball, soccer,golf,tennis,running, Adidas by Stella McCartney,training and even more like yoga.

Adidas performance has even gone beyond when it comes to delivering quality to sports, other than the regular deliverables Adidas has gone one step beyond and has introduced ranges of body products, eyewear, watches, and even a range of deodorant. Whatever one may need they may find, it is the complete brand.

The close association of Adidas performance with sports icons from all over the world is an evident testimony of the extent to which the brand is worshiped by the living legends.

Adidas has always been recognized by those three stripes, which are always seen on soccer fields, musicians and athletes all around the world, It promotes healthy living, exercise and reassures you to try anything you want cause impossible is nothing when you are wearing Adidas attire.

Corporate Philosophy:

Adidas strives to be the global leader in the sporting goods industry living with a passion to build a sporting lifestyle.

The brand is very consumer focused and therefore they continuously improve the quality, look, feel and image of their products and organizational structures to match and exceed consumer expectations by providing them the highest value.  With immense innovations and leadership in design the brand always seeks to help athletes of all skill levels achieve peak performance.

As a global brand Adidas is socially and environmentally responsible.

Dedicatedto consistently deliver outstanding financial results, Working with an Endeavour to devote itself fully to the sport culture and giving it a global flavor of fashion and style, the brand works out 3 major lines which are Adidas Performance, Adidas Original and Adidas style.

Adidas continues to be a groundbreaking brand by always including icons and celebrity personals in their brand, thus always attracting a new market, the youth market.
Personal collections,innovative style,groundbreaking fashion. Originals by original. From born originals like Mark Gonzales and Nike Nastase, to the music and style of Missy Elliot and Run DMC, to true champions like David Beckham and Stan smith the three stripes has been there since the very beginning.
The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.

Improving the image:

Adidas as a brand i think id quite good and recognized internationally by those three stripes. It continues to reinvent itself and keep up with the times, it creates everything one could need even high street fashion. With such a memorable shape for a shoe, the one you may have bought in 1999 is the same as the one being made in 2012, it is timeless.

A name that stands for competence in all sectors of sport around the globe.. The idea was as simple as it was brilliant.

ITS LINKS: http://www.themost10.com/creative-logo-designs-by-ji-lee/ http://logopond.com/gallery/detail/139961 http://logopond.com/gallery/detail/157076 http://logopond.com/gallery/detail/